A Refresher on A/B Testing It’s all about data these days

A Refresher on A/B Testing It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having to rely on one’s instincts. One of the most common methods, particularly in online settings, is A/B testing. To better understand what A/B testing is, where it originated, and how to use it, I spoke with Kaiser Fung, who founded the applied analytics program at Columbia University and is author of… [ 2,102 more words ]
http://jeremiadus.com/…/06/28/a-refresher-on-ab-testing-hbr/

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